Built for Gun Stores. Not Pieced Together from Plugins.

OnTarget isn’t a “POS with features” or a “website builder with some gun integrations.” It’s the only true, all-in-one ERP built specifically for FFLs—and it does more than sell products.

We replace multiple systems & platforms with a complete operating system for your business:

✅ Point of Sale
✅ Inventory (with serial tracking)
✅ Website + eCommerce
✅ GunBroker sync
✅ FastBound integration
✅ Full accounting and financials
✅ CRM + marketing
✅ Operations & workflow automation

And that’s just the surface.

We’ve added 100+ enhancements to Odoo to make it a firearm industry powerhouse.

No one else is doing what we’re doing. No one else can.

" We didn’t build this to sell another POS system. We built it to fix a broken industry. "

Bill Rust
Founder / CEO - Mission Critical, Inc.

OnTarget is the all-in-one ERP solution for firearm retailers. Built on Odoo. Delivered by Mission Critical, Inc. Not just POS, Not just a website, not just inventory management. When we say all-in-one, we mean it.

The Problem

The tools you’re using weren’t built for gun stores.

• Your POS doesn’t track serials or handle trade-ins
• Your website inventory is always out of sync
• Your bound book is disconnected and full of copy/paste errors
• You’re re-entering the same product four times
• You’re managing your business in spreadsheets

The Solution – OnTarget​

The OPERATING system firearm retailers have been waiting for.

Built on the power of Odoo ERP, OnTarget brings together everything you need to run your store in one streamlined, easy to operate platform:

• 🔄 POS, Website, Inventory, Direct Distributions, and 3rd Party Sales Channel Integrations
• 🔒 Built-in FastBound A&D sync 
  
• 📦 Real-time inventory between POS, website, and outside sales channels (GunBroker, Guns.com, etc.)
• 💸 Automated accounting + financials
• 📈 Dashboards for margin, sales, reorders, and compliance
• ⚙️ Custom modules built for FFL dealers by FFL experts