GunBroker Sellers: Stop Wasting 2-3 Hours Per Day

You know GunBroker is a goldmine. It's the largest online marketplace for firearms, with millions of buyers.

But managing your GunBroker presence manually is killing your productivity.

Every day, you're:

- Manually listing products

- Updating inventory when items sell in-store

- Importing GunBroker orders into your POS

- Updating pricing when costs change

- Removing sold items from listings

**Conservative estimate: 2-3 hours per day.**

For a gun store doing serious volume on GunBroker, it's more like 4-5 hours.

That's 10-25 hours per week just managing one sales channel.

There's a better way!

The Manual GunBroker Problem

Let's walk through what manual GunBroker management actually looks like.

Morning: List New Inventory

You received a shipment from distribution yesterday. 15 new firearms to list on GunBroker.

For each one, you:

1. Log into GunBroker
2. Create a new listing
3. Enter make, model, caliber, description, etc.
4. Set starting bid and buy-now price
5. Upload photos (if you have them)
6. Set shipping parameters
7. Publish listing

**Time per listing:** 5-10 minutes

**15 firearms:** 75-150 minutes (1.25 to 2.5 hours)

Afternoon: Check for Sales

Three firearms sold in-store this morning. They're still listed on GunBroker.

You need to end those auctions before someone buys them online.

1. Log into GunBroker
2. Find each listing
3. End listing early or cancel
4. Send explanation to any bidders

**Time:** 15-30 minutes

​

Evening: Import GunBroker Orders

You sold 4 firearms on GunBroker today.

For each one, you:

1. Get order details from GunBroker
2. Create sales order in your POS
3. Enter customer name, address, FFL info manually
4. Assign the correct serial number
5. Mark inventory as sold
6. Process payment (if not through GunBroker)
7. Generate shipping records and labels
8. Make sure billing knows the deal on the item and financials are updated

**Time per order:** 10-15 minutes

**4 orders:** 40-60 minutes

Ongoing: Price Updates

Your cost on Glock 19's just dropped. You want to update pricing on all Glock 19 listings to stay competitive.

You have 12 Glock 19s listed on GunBroker.

1. Log into GunBroker
2. Find each listing
3. End and re-list with new price (or edit if no bids yet)

**Time:** 30-45 minutes

The Real Cost of Manual Management

Let's do the math.

**Daily time:** 2-3 hours

**Hourly loaded labor cost:** $25-50 (depending on who does this work)

**Daily cost:** $50-150

**Monthly cost:** $1,500-4,500

**Annual cost:** $18,000-54,000

**That's the cost in labor alone.**

Now add:

• Lost sales from delays in listing new inventory
• Lost sales from items showing available when they're already sold
• Pricing errors from manual updates
• Customer service issues from overselling

The Inventory Sync Problem

Here's the nightmare scenario every GunBroker seller has experienced:

**9:00 AM:** Customer walks into your store, buys a Ruger 10/22 at the counter.

**11:00 AM:** GunBroker customer buys the same Ruger 10/22 online (you haven't updated GunBroker yet).

**12:00 PM:** You realize you sold the same gun twice.

Now you have to:

1. Refund the GunBroker customer
2. Apologize and explain
3. Risk negative feedback
4. Potentially lose a future customer

**This happens because your inventory isn't synced in real-time.**

Your POS knows the gun is sold. GunBroker doesn't.

How Automated GunBroker Integration Works

Modern gun store ERP systems integrate directly with GunBroker's API.

**Here's what automation looks like:**

Automatic Listing

1. You receive firearms from distributor
2. You scan them into inventory in your ERP
3. System automatically lists them on GunBroker (if you have automation enabled)

   - Pulls product details from your database

   - Uses all relevant info, photos, and descriptions

   - Sets pricing based on your data

   - Publishes listing immediately

**Time:** 0 minutes (happens automatically)

Real-Time Inventory Sync

1. Customer buys a firearm in-store

2. OnTarget marks it sold

3. GunBroker listing ends automatically within minutes

4. No overselling, no refunds

**Time:** 0 minutes (automatic)

Automatic Order Import

1. Customer buys on GunBroker

2. Order imports into your ERP as a sales order

3. Serial number assigned automatically

4. Customer info, FFL info, all imported

5. Shipping label created in OnTarget

6. Inventory updated

**Time:** 0 minutes (automatic)

The OnTarget GunBroker Integration

OnTarget ERP includes full GunBroker integration out of the box.

Key features:

Automatic Product Listing

- List products to GunBroker automatically when added to inventory

- Or manually select which items to list

- Bulk listing capabilities

- Template-based listings for consistency

Real-Time Inventory Synchronization

- Inventory updates across all channels simultaneously

- Sell in-store → GunBroker listing ends automatically

- Sell on GunBroker → POS inventory updates automatically

- Sell on website → GunBroker listing ends automatically

Order Import

- GunBroker orders import as sales orders

- Customer information auto-populated

- Serial numbers assigned from available inventory

- Integration with FastBound for dispositions

Pricing Management

- Set pricing rules (e.g., cost + 15% markup)

- Bulk price updates

- MAP pricing enforcement

- Competitive pricing tools

Real Example: Gun Store Selling 50-100 Guns/Month on GunBroker

**Before Automation:**

​

• Manager spent 3 hours/day managing GunBroker
• 15 hours/week = 60 hours/month
• Loaded labor cost: $35/hour

**Monthly cost: $2,100 in labor**

• Oversold 2-3 items per month (refunds, lost sales, negative feedback)
• New inventory took 1-2 days to list

**After OnTarget Integration:**

- Manager spends 30 minutes/day monitoring (not managing)

- 2.5 hours/week = 10 hours/month

- **Monthly cost: $350 in labor**

- Zero overselling (real-time inventory sync)

- New inventory listed within minutes of receipt

**Savings:** $1,750/month in labor + eliminated overselling issues

Bonus: New inventory hits GunBroker faster, selling quickly before competitors list similar items

Beyond Time Savings: Strategic Advantages

Automation isn't just about saving time. It's about selling smarter.

1. Faster Listings = More Sales

• When you list inventory within minutes of receiving it, you beat competitors to market.
• Manual listings take hours or days. By the time you list that Sig P211, three other dealers already listed theirs.

2. Consistent Pricing Strategy

• Automated pricing rules ensure your margins stay healthy.
• Manual pricing is inconsistent. You forget to update. You under-price or over-price.
• Automation applies your pricing strategy consistently across all listings.

3. Better Customer Experience

• Real-time inventory means customers never buy out-of-stock items.

That means:

- No refunds

- No apologies

- No negative feedback

- Happy customers who buy again

4. Scale Without Adding Labor

• Want to double your GunBroker sales? With manual management, you'd need to hire help.
• With automation, you just list more inventory. The system scales effortlessly.

Common Questions

"What about auction-style listings vs. buy-it-now?"

OnTarget supports both. You can set defaults (e.g., all listings are buy-it-now) or customize per product.

"Can I still manually edit listings?"

Yes. Automation handles the bulk work, but you can manually edit any listing directly in GunBroker.

"What if I only want to list certain products on GunBroker?"

You have full control. List everything, or manually select which items to publish.

"How do photos work?"

If you have product photos in Odoo, they upload automatically.

"What about GunBroker fees?"

OnTarget imports the invoice details from GunBroker. The integration doesn't change your GunBroker fee structure. GunBroker fees, shipping and any sales tax lines are imported with the sale details and booked to the respective expense accounts!

The Bottom Line

If you're selling on GunBroker, you have two choices:

1. Manual management: 2-3 hours per day, overselling risk, slow listings, inconsistent pricing
2. Automated integration: Minutes per day, real-time inventory, instant listings, strategic pricing

The question isn't whether automation is worth it. The question is how much longer you can afford to do it manually.

Stop wasting hours. Start selling smarter.

Ready to automate your GunBroker sales?

Schedule a demo of OnTarget ERP and see how gun stores are automating GunBroker listings, inventory sync, and order management.